2024
UI / UX Design
Acuity Insurance, a mutual insurance company, excels in offering tailored property and casualty coverage for individuals and businesses.
They asked updating their app with a focus on
UI/UX research to enhance user experience and align with their commitment to exceptional service.
Haneul (Sky) Seo
Scott Prather
10 weeks
4 weeks
4 weeks
2 weeks
Old Version
- Branding Mismatch: The app's colors and style do not align with the company's brand.
- Unclear Hierarchy: The organization of information in the app is confusing.
- Complex Navigation: Users find it difficult to navigate the app effectively.
- Information Retrieval Issues: Users struggle to find relevant information, particularly regarding the processes for reporting claims and making payments.
- Creating a style system with branded graphics such as icons, motion graphics, and elements.
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Organizing hierarchy of the information.
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Re-structuring the payment and report claim process.
- Creating Target Audience-Friendly UI design.
New Version
Wire Frame
Style-Guide System
Prototype